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videoLIVE and Online/On-Demand Courses

6 Ways to Make a Financial Case for Residential Efficiency Upgrades™

June 18, 2025 10:00 AM - 11:00 AM PDT

Homeowners may want energy upgrades for comfort and convenience—but they buy them when the numbers make sense.

In this fast-paced, insightful session, you’ll discover six proven ways to demonstrate the strong financial case behind residential energy upgrades. Whether you’re selling HVAC, insulation, windows, or whole-home retrofits, this training will help you move beyond emotional appeals and showcase the investment-grade returns your projects can deliver.

You’ll learn how to translate energy savings into compelling returns, even in a high-interest-rate environment. Armed with this knowledge, you’ll be able to show prospects how a well-designed energy upgrade can outperform traditional investments, and make their home more livable in the process.

What You’ll Learn:

  • How to frame residential upgrades as smart financial investments, not just comfort improvements

  • Six strategies to quantify the returns and risk-adjusted benefits of home energy projects

  • Ways to overcome objections about cost by spotlighting long-term value and financial resilience

This session is ideal for home performance professionals, contractors, and energy advisors who want to close more deals by building trust and proving value, one upgrade at a time.

 

Additional training packages

Sponsored by the LEARN program

  • Segment Guides™
  • Selling in 6: The LEARN Edition™
  • Swift Sales Academy™

Thanks to the generous sponsorship of the LEARN Program, California residents can now experience thousands of dollars of award-winning sales training customized for energy professionals at NO-COST!

You can find more information here.

Other Training Benefits

Selling Energy is an award-winning trainer that specializes in presenting energy-solutions-focused sales training to energy professionals, internal champions, and others. We have already graduated more than 15,000 energy pros who are now selling their offerings more effectively.

  • Mastermind Group Coaching Calls: Ongoing live/virtual coaching with Mark Jewell, an award-winning sales trainer and Wall Street Journal bestselling author with 30 years’ experience selling energy projects.

HOW TO REGISTER

Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for accessing your courses.

To register a group, email success@sellingenergy.com

Eligibility: California resident.

Terms of Use: Licenses to access Selling Energy online training courses are strictly single-user. As such, logins may not be shared, and group viewing is prohibited.

These webinars were developed in partnership with The LEARN Program.

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The LEARN Program is a San Diego based workforce education and training program that has partnered with Selling Energy to offer free energy efficiency and electrification webinars. Please visit the LEARN website for more information: sandiegolearn.com

About Mark Jewell: Mark has 30 years’ experience influencing energy decision-making in 3 billion square feet of buildings. He is also an award-winning sales trainer and Wall Street Journal best-selling author. Mark’s company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms and has taught more than 21,000 professionals how to sell their offerings more effectively. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.

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