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2026 Residential Energy Sales Training

Sponsored by Focus on Energy  and presented by Mark Jewell, award-winning sales trainer and Wall Street Journal bestselling author.

Making the Financial Case for Residential Energy Upgrades™

📅 October 20 |  8:30 a.m. to 9:30 a.m. CT  

📍 Live/Online

Turn Energy Upgrades Into Smart Investments

Homeowners are more likely to move forward when they understand the financial value behind an energy upgrade. Learn six proven ways to communicate the financial benefits of residential energy efficiency improvements and position them as smart, long-term investments.

You’ll learn how to:

  • Communicate financial value using six proven approaches
  • Position energy upgrades as smart long-term investments
  • Build a stronger financial case that motivates homeowners to take action

Selling Energy Solutions to Multifamily Housing: Landlords, Tenants, Condos, and Co-ops™

📅 October 28 |  8:30 a.m. to 9:30 a.m. CT 

📍 Live/Online

Win More Multifamily Energy Projects

Multifamily projects involve multiple stakeholders, competing priorities, and complex approval processes. Learn how to tailor your approach, communicate the right benefits to each decision-maker, and build a compelling case for efficiency upgrades.

You’ll learn how to:

  • Navigate decision-makers and approval processes
  • Connect energy upgrades to profitability, property value, and resident satisfaction
  • Use concise proposals and financials to build consensus and win approval

Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for attending the live/online events, and accessing the supporting online resources.

BONUS: To keep training concepts and sales impact fresh after the sessions, each participant will also receive:

  • Access to Monthly Mastermind Group Coaching Calls. During the session,  Mark will answer questions and provide individualized feedback on your elevator pitch, one-page proposal, or a portion of a sales presentation.
  • Single-user, full-year license to Selling Energy’s Segment Guides™ online database. This resource includes hundreds of examples of non-utility-cost and non-financial benefits that often accompany the more obvious utility-cost financial benefits, as well as the best ways to address objections typically encountered in each of those 24 market segments, including Residential.

Why You Should Attend

  • Strengthen you financial case by positioning energy upgrades as smart, long-term investments.
  • Learn how to communicate value to homeowners and diverse multifamily decision-makers.

  • Learn with practical strategies to navigate approvals, build consensus, and win more residential projects.

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Eligibility: Current Focus on Energy Trade Allies and all Wisconsin ratepayers are eligible to enroll. More than one employee from each current Trade Ally or company may sign up, but unique email addresses must be used by each registrant.   

Terms of Use: Licenses to access Selling Energy online training courses are strictly single-user. As such, logins may not be shared, and group viewing is prohibited.

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