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2026 Commercial Energy Sales Training

Sponsored by Focus on Energy  and presented by Mark Jewell, award-winning sales trainer and Wall Street Journal bestselling author.

Selling All 3 Buckets of Benefits with AI Insights to Make Your Most Compelling Case™

📅 October 20 |  10:30 a.m. to 12:30 p.m. CT 

📍 Live/Online

Sell More Than Energy Savings

The most valuable benefits of an energy project often go far beyond utility savings. Learn how to use AI to uncover customer-specific financial and non-financial benefits that strengthen your case and help win project approval.

You’ll learn how to:

  • Sell utility-cost financial, non-utility-cost financial, non-financial benefits.
  • Use AI to uncover customer-specific value
  • Build a stronger case for approval 

Selling More with Fewer Numbers: The One-Page Financial Analysis™

📅 October 28 |  10:30 a.m. to 12:30 p.m. CT

📍 Live/Online

Build a Financial Case That Gets Projects Approved

Give your internal champion the financial case they need to win approval. Learn how to create a compelling one-page financial analysis; compare cash, financing, and phased options; and demonstrate the true cost of delaying a project.

You’ll learn how to:

  • Present the financial metrics decision-makers value
  • Compare funding and deployment options
  • Use the cost of delay to motivate action

Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for attending the live/online events, and accessing the supporting online resources.

BONUS: To keep training concepts and sales impact fresh after the sessions, each participant will also receive:

  • Access to Monthly Mastermind Group Coaching Calls. During the session,  Mark will answer questions and provide individualized feedback on your elevator pitch, one-page proposal, or a portion of a sales presentation.
  • Single-user, full-year license to Selling Energy’s Segment Guides™ online database. This resource includes hundreds of examples of non-utility-cost and non-financial benefits that often accompany the more obvious utility-cost financial benefits, as well as the best ways to address objections typically encountered in each of those 24 market segments.

Why You Should Attend

  • Uncover more value by looking beyond utility-cost savings.
  • Build stronger financial cases that resonate with decision-makers.
  • Leave with practical strategies you can apply immediately to win more project approvals.

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Eligibility: Current Focus on Energy Trade Allies and all Wisconsin ratepayers are eligible to enroll. More than one employee from each current Trade Ally or company may sign up, but unique email addresses must be used by each registrant.   

Terms of Use: Licenses to access Selling Energy online training courses are strictly single-user. As such, logins may not be shared, and group viewing is prohibited.

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