Connect the dots, capture your prospects’ attention, and focus on “why” they absolutely need what you’re selling by really doing your homework and taking a market-segment-specific approach to sales.
Segment Guides™ is a licensed online database that is the product of more than 400 hours of research into each of 24 different market segments. It provides energy professionals with the jargon, yardsticks, and sound bites they need to establish credibility with their prospects and customers and approach them as peers rather than salespeople.
Connecting the dots between energy projects and non-utility-cost financial and non-financial benefits is an important dimension of this database. With Segment Guides™, energy professionals will find it easier to open a conversation, or revitalize a stalled one, with confidence.
