LIVE and Online/On-Demand Courses

Escaping the Price-Driven Sale and 3-Bids Syndrome When Selling Energy Solutions™

Competing on price alone is a race to the bottom. Winning in today’s market means learning how to shift the conversation from “cheapest” to “smartest investment.”

In this practical, fast-paced session, you’ll discover proven strategies to escape the price-driven sale and overcome “3-bids syndrome.” You’ll learn how to focus on what your prospect truly values—segment-specific financial and non-financial outcomes that go far beyond utility savings—and how to position your offering as the solution that delivers lasting results, not just the lowest first cost.

You’ll learn how top energy sales professionals reframe conversations, uncover hidden value, and help prospects make better evaluations that drive long-term success for both buyer and seller.

What You’ll Learn:

• How to move beyond features and benefits to uncover your prospect’s true decision drivers

• Ways to reframe value using your customer’s yardsticks, not your own

• How to highlight non-utility-cost financial and non-financial benefits that resonate most

• Proven techniques to overcome 3-bids syndrome and elevate your proposal above “lowest first cost”

• How to empower internal champions to advocate for your solution and win approvals faster

This course is ideal for energy sales professionals, contractors, and consultants who want to stop competing on price and start winning on value. Walk away with actionable strategies you can use immediately to reframe conversations, outsmart low-bid competitors, and close more profitable deals with confidence.

HOW TO REGISTER

Please fill out the form and submit to get started.

To register a group, email success@sellingenergy.com.

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