Selling More by Saying Less: The One-Page Proposal

About Selling More by Saying Less: The One-Page Proposal

Several decades ago, an ambitious entrepreneur boldly mailed a 50-page document proposing a joint venture with the world's wealthiest man. Several days later he received the recipient's reply stating that a man of his stature doesn’t read a 50-page proposal and suggesting that if the sender would be willing to meet on his yacht in the Mediterranean, he could learn in a single hour what he should have written the billionaire in a single page. The entrepreneur immediately flew to Monaco, where he quickly learned the secret of the "one-page proposal," a concept that he says allowed him to earn countless millions of dollars in other ventures. A one-page proposal forces you to focus your value proposition... and it can be read in four minutes or less, which is the attention span of most high-level decision-makers. The one-page proposal also makes it easier for your internal champion to secure the approval of other colleagues to move forward. This session will cover the why, what, and how of drafting a compelling one-page proposal for an energy project. Purchase