Selling More Efficient HVAC by Getting Inside the Homeowner's Head™
$75
1 Hour
About Selling More Efficient HVAC by Getting Inside the Homeowner's Head™
After completing this course,
you will be able to:
HVAC installation, maintenance and service activities provide ideal opportunities to help homeowners benefit from efficiency, electrification, or both. Most homeowners call their HVAC contractor when something breaks, and most still choose repair. This session unpacks the latest 2024–2026 research on how homeowners really decide between repairing and replacing their HVAC systems, why they wait, and what moves them. You’ll leave with actionable tips for highlighting the advantages of enhanced energy efficiency into every bid, installation, maintenance, and service. Higher efficiency is win-win for both the homeowner and the contractor. And helping a homeowner transition to a heat pump and/or heat pump hot water heater aligns with California's path toward broader electrification.
About the Instructor
Mark Jewell
Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.