Secrets of Selling Energy Solutions to Residential Landlords and Tenants™
$75
1 Hour
About Secrets of Selling Energy Solutions to Residential Landlords and Tenants™
Selling energy solutions in residential landlord/tenant settings requires an understanding of how an energy project's costs and savings would be shared and how the landlord's share of savings would impact the property's net operating income and appraised value. A well-drafted energy-saving proposal would also mention the positive impacts that enhanced efficiency (and associated improvements in tenant comfort and convenience) could have on rent per unit, occupancy percentage, tenant renewal probability, and/or appraised value. Adding on-site EV charging has become another amenity that helps attract and retain tenants.
After completing this course,
you will be able to:
- Understand current trends and economic drivers in the multifamily housing market.
- Explain how energy upgrades influence net operating income, capitalization rates, and asset value.
- Identify and present utility-cost financial, non-utility-cost financial, and non-financial benefits of efficiency projects.
- Use comparative framing to make savings relatable to landlords and tenants.
- Apply strategies to engage tenants and support adoption of upgrades.
About the Instructor
Mark Jewell
Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.