Secrets of Selling Energy Solutions to Non-Residential Landlords and Tenants™
$75
1 Hour
About Secrets of Selling Energy Solutions to Non-Residential Landlords and Tenants™
Selling energy solutions in non-residential landlord/tenant settings requires an understanding of how an energy project's costs and savings would be shared between the parties and how the landlord's share of savings would impact a property's net operating income and appraised value. A well-drafted energy-saving proposal would mention the impact that improved efficiency could have on rent per square foot, occupancy percentage, tenant renewal probability, and other factors. GIven that roughly 40% of US commercial buildings are non-owner-occupied, it's vital that sellers of energy solutions know how to overcome "split incentives" and other myths that can delay or even prevent worthwhile energy projects.
After completing this course,
you will be able to:
- Identify key lease types and how they influence energy savings distribution.
- Apply strategies to align owner and tenant incentives for energy upgrades.
- Leverage CapEx cost recovery clauses to fund improvements and boost property value.
- Communicate the financial and non-financial benefits of efficiency in terms that resonate with decision-makers.
- Use best practices to avoid common pitfalls in landlord/tenant energy projects.
About the Instructor
Mark Jewell
Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.