Secrets of Getting Homeowners Excited About Energy Solutions™
$75
1 Hour
About Secrets of Getting Homeowners Excited About Energy Solutions™
It would be easy to assume that "saving energy" and "improving comfort" are the two most important reasons homeowners become interested in efficiency upgrades. Those two drivers explain why a lot of homeowners start thinking about upgrades. However, the key to getting more upgrades approved lies in asking the right questions, understanding the homeowner's values, and reframing the solution so that it resonates with something more vital than just reducing the utility bill or fixing a drafty room. Understanding the homeowner at least as well as you understand their home is especially important when selling upgrades these days given the backdrop of slower home sales, higher interest rates, new tax credits and deductions, and more.
After completing this course,
you will be able to:
- Reframe financial savings into emotionally resonant benefits that drive action
- Identify and address the unique motivators of homeowners, landlords, condo/co-op boards, and property managers.
- Use targeted questions to uncover decision drivers and tailor proposals effectively.
- Apply strategies to accelerate sales cycles in multi-stakeholder residential settings.
- Leverage research findings to boost homeowner adoption of energy solutions.
About the Instructor
Mark Jewell
Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.