7 Reasons Your Current Customers Hold the Key to Selling More Energy Solutions…and More Customers™
$75
1 Hour
About 7 Reasons Your Current Customers Hold the Key to Selling More Energy Solutions…and More Customers™
Your success as a seller of energy solutions lies at the intersection of the cost of customer acquisition and the lifetime value of each customer. Smart sellers of energy solutions know that cross-selling and upserving create a win-win relationship-- the customer enjoys deeper energy savings while the seller sees higher revenues and margins. Moreover, satisfied customers often have affiliates, supply chain partners, and others who would be likely candidates for your offerings. They also hold the key to referrals and testimonials, opening the door to warm leads that are typically easier to close. And finally, categorizing your best customers to identify their common needs and the solutions you provided to meet those needs is the first step to building your buisiness by "cloning" those best customers.
After completing this course,
you will be able to:
- Identify and act on high-value cross-selling and up-serving opportunities.
- Clone your best clients by targeting similar prospects and segments.
- Build stronger relationships through proactive customer nurturing.
- Leverage referrals, testimonials, and LinkedIn connections to expand your reach.
- Use a Success Story Archive™ and unsolicited proposals to create urgency and trust.
About the Instructor
Mark Jewell
Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.