LIVE and Online/On-Demand Courses

6 Ways to Make a Financial Case for Residential Efficiency Upgrades™

Home energy upgrades don’t just make homes more comfortable—they can outperform traditional investments on a risk-adjusted basis. When presented the right way, these projects deliver powerful returns that homeowners can’t ignore.

In this practical, results-focused session, you’ll learn six proven methods to show homeowners that energy efficiency upgrades are not just “nice to have” improvements, they’re smart, low-risk financial decisions. You’ll discover how to connect emotional motivators with credible financial logic to build trust and accelerate approvals.

You’ll gain tools to calculate and communicate real returns, demonstrate long-term savings, and compare upgrades to familiar financial benchmarks that make sense to homeowners.

What You’ll Learn:

• How to position energy upgrades as investments that often outperform other financial options

• How to calculate paybacks, returns, and savings in clear, relatable terms

• How to highlight added value, comfort, and convenience beyond utility savings

• How to frame upgrades as wealth-building improvements that enhance property value and livability

• How to pair emotional motivators with strong financial justification to close more deals

This course is ideal for energy sales professionals, contractors, and consultants who want to make a stronger business case for residential efficiency upgrades.

Walk away with actionable strategies you can use immediately to turn energy projects into compelling financial stories that drive faster, more confident decisions.

HOW TO REGISTER

Please fill out the form and submit to get started. 

To register a group, email success@sellingenergy.com.

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