Segment Guides

The LEARN Program Narrated Video Edition

Connect the dots, capture your prospects’ attention, and focus on “why” they absolutely need what you’re selling by really doing your homework and taking a market-segment-specific approach to sales.

Segment Guides™ is a licensed online database that is the product of more than 400 hours of research into each of 24 different market segments. It provides energy professionals with the jargon, yardsticks, and sound bites they need to establish credibility with their prospects and customers and approach them as peers rather than salespeople.

Connecting the dots between energy projects and non-utility-cost financial and non-financial benefits is an important dimension of this database. With Segment Guides™, energy professionals will find it easier to open a conversation, or revitalize a stalled one, with confidence.

This is a $588 value, single-user, full-year license available at no cost to CA residents (while seats last) thanks to the generous sponsorship of the utility-sponsored LEARN workforce education and training program.

These courses were developed in partnership with The LEARN Program.

The LEARN Program is a San Diego based workforce education and training program that has partnered with Selling Energy to offer free energy efficiency and electrification webinars. Please visit the LEARN website for more information: sandiegolearn.com