LIVE and Online/On-Demand Courses

Selling All 3 Buckets of Benefits™

September 24, 2025, 12:00 PM to 1:00 PM CDT

Most sales pitches stop at energy cost savings, but homeowners buy for so much more.

In this practical, fast-moving session, you’ll learn how to elevate your sales conversations beyond utility bill reductions and showcase the full range of benefits your projects provide. While lowering monthly bills is important, the hidden drivers, reduced maintenance, fewer headaches, greater comfort, and peace of mind often tip the scales in your favor.

Whether you’re selling HVAC, solar, insulation, or full-scale home upgrades, this training shows you how to position your offering in ways that resonate with what homeowners truly value. You’ll walk away with tools to highlight not just financial savings, but the lifestyle improvements that make your projects irresistible.

Join Mark Jewell where you’ll discover a proven framework for categorizing and presenting three distinct “buckets” of value so that every conversation speaks directly to your customer’s priorities.

What You’ll Learn:

• Why bill savings alone rarely seal the deal and which hidden financial benefits carry more weight with buyers

• How to turn intangible perks like comfort, health, and resilience into tangible selling points

• A clear framework for the three buckets of benefits: utility-cost savings, non-utility-cost financial savings, and non-financial value

• How to tailor your pitch to each customer segment for maximum impact and faster approvals

• Strategies for handling objections and closing more deals by showing a complete return on investment

This session is perfect for contractors, energy advisors, and home performance professionals who want to stand out, build trust, and consistently win buy-in by delivering the whole story of value—not just the utility savings.

Please fill out the form and submit to get started. Once eligibility has been verified, Selling Energy will reach out to provide directions for accessing your courses.

To register a group, email success@sellingenergy.com.

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