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Let us help turbocharge your sales team’s success

99% of survey respondents would recommend
Selling Energy to their peers.

Selling Energy helps energy professionals advance their careers by becoming better sales professionals.

Our award-winning in-person and online sales training workshops ensure you are successful. With over 2,000 written testimonials and a history of success developing and executing training initiatives for organizations like yours, we are the ideal partner to help you achieve your goals.

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Selling Energy’s mission is to create efficiency sales professionals.

Read more about our specific courses and how we can serve your team.

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Find the highest-value targets and capture their attention

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Map the decision-making chain and skillfully assess motivations

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Concisely communicate value and artfully blend emotion and logic to neutralize objections
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Replace myths with math and escape the clutches of simple payback period

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Capture their prospects’ interest by framing projects in terms their customers care about

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Understand and sell all of the cost benefits of enhanced efficiency
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Perform in ways that achieve results and merit emulation

Sales training pays for itself

Answer 8 simple questions and learn how many times Selling Energy's professional sales training could pay for itself this year.

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"My entire sales and sales support team took this training. I saw positive results before the end of Week 1. We closed multiple sales quickly - sales opportunities that had been lingering up to that point. Worth every penny.

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Bruce Bibby

Senior Management at Hydro Ottawa Ltd (retired)

"Overall, I am very thrilled with the plethora of information that has been given to us and am excited to put these new tools to work in the two companies I own. We’ll grow to exponential levels. Mark was a great speaker and this was such an awesome course. I have gone to about two dozen workshops and this was the most beneficial.

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Nebiat Habte

VP Sales at Filtration Energy Solutions

"Mark is a fire hose of information that brings value to our teams. I sent all of my sales team through the training because it helped set the foundation of proper sales techniques in an industry that is necessary and yet undervalued by the customer so we need to make sure we are at the highest level of educating and sharing our expertise and capabilities.

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AJ Perkins

President / CEO at InstantON

Frequently asked questions about team training

What sales training is available for energy companies?

Selling Energy delivers in-person workshops, live-online sessions, on-demand courses, recorded webinar series and fully custom programs for ESCOs, HVAC, lighting and electrical contractors, distributors, manufacturers, energy suppliers and consulting firms. Every program is built around selling energy efficiency, electrification and demand-reduction solutions, not generic sales theory.

What will my team actually learn?

Seven core competencies: finding the highest-value targets and capturing their attention; mapping the decision-making chain and assessing motivations; communicating value by blending emotion and logic to neutralize objections; replacing myths with math and escaping the clutches of simple payback period; framing projects in the metrics the customer already cares about; selling all of the cost benefits of enhanced efficiency; and performing in ways that achieve results and merit emulation.

How quickly does sales training pay for itself?

Clients report closing stalled opportunities within the first week of training. Use the Training ROI Calculator to estimate how many times the investment pays back this year based on your deal size, win rate and team size. Beyond revenue, trained teams waste fewer leads and have lower turnover.

Do you also train marketing and customer service staff?

Yes. Programs are built for the whole revenue team. Marketing learns lead generation and segment-specific positioning (what a data center, hospital or school district actually measures); customer service learns to recognize upsell and retention opportunities and make the financial case; engineering and project teams learn to present findings so they get approved rather than shelved.

How do you handle the “we’ll get three bids” and “no budget” objections?

By changing what is being compared. Teams learn to quantify non-utility-cost benefits, present NPV, IRR and cost of delay instead of simple payback, and tie the project to the prospect’s own goals so the conversation shifts from price to value. Selling in 6™ covers more than 65 specific myths and objections with word-for-word responses.

How is team training priced and how do we get started?

Pricing depends on headcount, format and duration. Book a free strategy session with Mark Jewell and we will send a one-page proposal you can circulate internally for approval.

Book a free, one-on-one Strategy Session with Mark Jewell.

Learn what Selling Energy has been delivering for similar clients. Explore how we can support the success of your team and help you achieve your program goals. Your Strategy Session will be time well-spent, regardless of whether you ultimately take advantage of our sales training offerings.

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