Deeper Dive Live Webinar Series: Residential
Sponsored by Efficiency Works

12 Keys to Successful In-Home Selling™
April 9, 2025 from 8:30 AM to 9:30 AM MST
Description: Want to learn how to improve your closing ratio with residential prospects? Study the success strategies and tactics of other in-home sellers, from landscaping to carpet cleaning to decking. This fast-paced session will review 12 field-proven sales tips gleaned from sales pros who have mastered how to make a great first impression, engage the prospect in their assessment, communicate a compelling reason to proceed, and more.

Selling More Than Comfort: Sharing All 6 Financial Benefits of Efficiency at the Kitchen Table™
April 23, 2025 from 8:30 AM to 9:30 AM MST
Description: When you actually do the math, home energy upgrades almost always provide a better financial return than other investment alternatives. And while today's interest rates have raised the cost of doing upgrades, a whole-home energy upgrade is still one of the smartest investments out there. This session will explore a half-dozen ways to prove the financial merits in layman's language.

Maximizing the In-Home Visit™
May 8, 2025 from 8:30 AM to 9:30 AM MST
Description: The in-home visit yields much better results when the sales professional pays attention to each step of the process: gathering information in advance; making a great first impression upon arrival; asking the right questions, actively listening, and carefully observing the prospect’s communication style throughout the visit; presenting clear next steps... all while building rapport and trust throughout the visit. True sales pros know that understanding the homeowner as well as the home is vital to a successful in-home visit.

Getting Homeowners Excited About Efficiency in Today's Market™
Online/On-Demand
Description: It would be easy to assume that "saving energy" and "improving comfort" are the two most important reasons homeowners become interested in efficiency upgrades. Those two drivers explain why a lot of homeowners start thinking about upgrades. However, the key to getting more upgrades approved lies in asking the right questions, understanding the homeowner's values, and reframing the solution so that it resonates with something more vital than just reducing the utility bill or fixing a drafty room. Understanding the homeowner at least as well as you understand their home's energy consumption is especially important when selling upgrades these days given the backdrop of slower home sales, higher interest rates, new tax credits and deductions, and more.

Secrets of Selling Energy Solutions to Residential Landlords and Tenants™
Online/On-Demand
Description: Selling energy solutions in residential landlord/tenant settings requires an understanding of how an energy project's costs and savings would be shared and how the landlord's share of savings would impact the property's net operating income and appraised value. A well-drafted energy-saving proposal would also mention the positive impacts that enhanced efficiency (and associated improvements in tenant comfort and convenience) could have on rent per unit, occupancy percentage, tenant renewal probability, and/or appraised value.