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6 Hours

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More and more customers prefer remote interactions over in-person meetings. Not surprising given how “work from home,” the explosion of video conference calls, and other trends have transformed the way we do business. Meanwhile, 68% of salespeople have never even been trained to be camera-ready! Clearly, the need to master virtual selling techniques is more urgent than ever.

Selling Energy has you covered with cutting-edge insights that are already helping top producers open more doors and close more sales in this new environment. This brand-new program will help you...

  • Maximize the effectiveness of synchronous virtual selling with Teams, Zoom, and other tools; and,
  • Master asynchronous virtual selling so you can incorporate video throughout the sales process.

Selling Energy’s new Virtual Selling Training is optimized for busy energy professionals:

  • 6 live/virtual hourlong webinars (each also recorded for later viewing).
  • 12-months’ access to Segment Guides™ (see more below).
  • Ongoing live/virtual coaching with Mark Jewell, an award-winning sales trainer and bestselling author with 30 years’ experience successfully selling energy initiatives.
  • A free copy of Mark’s Wall Street Journal bestseller in hardcover, e-book, or audiobook format.

These 6 webinars highlight “some of the tallest trees in Selling Energy’s forest of winning sales tactics”:

  • 3/20/2024 - 1:00 PM - 2:00 PM Central
    Reframe energy projects to match each customer’s segment-specific goals and yardsticks.

  • 4/03/2024 - 1:00 PM - 2:00 PM Central
    Craft elevator pitches and three-sentence solicitations that capture and retain attention.

  • 4/17/2024 - 1:00 PM - 2:00 PM Central
    Create and present compelling one-page narrative proposals focused on “why.”

  • 5/01/2024 - 1:00 PM - 2:00 PM Central
    Prep and present one-page financial analyses featuring the best metrics.

  • 5/15/2024 - 1:00 PM - 2:00 PM Central
    Overcome objections to “win” ignored, stalled, rejected or new energy proposals.

  • 5/29/2024 - 1:00 PM - 2:00 PM Central
    Leverage cross-selling, up-serving, referrals, etc. to generate “win-win” outcomes.

Each of these six webinars includes insights into how to use both synchronous and asynchronous virtual selling to win more approvals.

SPECIAL BONUS: A full year’s access to Segment Guides™ ($588 value)

Each learner also receives a full-year’s access to Selling Energy’s Segment Guides™ database, the product of more than 400 hours of research into each of 24 market segments. Segment Guides reveals the jargon, yardsticks, and sound bites that allow energy professionals to position themselves as peers to their customers. Discover hundreds of market segment-specific non-utility-cost financial and non-financial benefits of energy solutions... plenty of compelling content to be used with both synchronous and asynchronous virtual selling approaches.

After completing this course,
you will be able to:

  • Learn how many of Selling Energy’s success strategies and tactics can be even more powerfully deployed by incorporating video at 16 places in the sales process.
  • Understand lighting, camera, and microphone basics that will help you become “camera-ready” and produce professional videos without breaking the bank on A/V gear.
  • Learn how to turbocharge your outbound emails with head-turning, 60-second, self-produced videos that dramatically increase both open rates and click-through rates.
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About the Instructor

Mark Jewell

Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.