Learn the Secrets of Selling in a Recession: Put the Wind Back in Your Sales! – Residential Edition
$588
7 Hours
About Learn the Secrets of Selling in a Recession: Put the Wind Back in Your Sales! – Residential Edition
When it comes to reacting to what is happening in the economy, you have two choices. Give up or step up. Outside sales professionals need to prospect for and close business deals remotely. Inside sales professionals need to engage and motivate distracted prospects and customers. Customer service and other support staff need to “embrace their inner sales professional” so they can help drive revenue. As keen observers of the previous four recessions will attest, many top performers not only prevailed but also gained market share despite the turbulence. This course will support you on this new journey and help you “put the wind back in your sales” so that you can continue to create value for your residential customers, which include homeowners, income-property owners and managers, and tenants.
After completing this course,
you will be able to:
- Develop a smart seller’s strategy to not only survive and prosper, but actually win market share during a recession
- Employ innovative new ways to reach potential customers despite the constraints of social distancing
- Pivot your selling approach from outside sales to inside sales using Zoom and other platforms given that remote selling approaches continue to gain market acceptance
- Compose 15-second elevator pitches, three-sentence solicitations, and one-page proposals that capture and retain your prospect’s attention
- Explore various innovative approaches to perform certain audits remotely
- Explain projected financial savings to homeowners (and apartment building owners/managers) to make the benefits more visually obvious and compelling
- Generate maximum value with your marketing budget
- Perform check-ins to not only highlight your empathy, but also explore the potential for cross-selling and up-serving, collect referrals, and do hypothetical selling for future quarters
- Highlight the greater health, convenience, and financial benefits of energy upgrades for prospects who have started working from home and are now more aware of the shortcomings of their home’s mechanical systems

