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Leveraging Your Customers and Your Coopetition to Grow Your Revenue


1 Hour

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About Leveraging Your Customers and Your Coopetition to Grow Your Revenue

Smart sellers know to focus on two powerful sources of additional revenue: existing customers and other vendors. Existing customers often have affiliates, supply chain partners, and others who would be likely candidates for your offerings. If approached properly, your current customers can also provide a healthy flow of referrals. “Coopetition” vendors – those who work with customers like yours but who sell different offerings – can become excellent collaborators who could help you prequalify prospects (and you would do the same for them). This course provides dozens of tips on how to clone current customers, create referral programs, and nurture coopetition arrangements that are mutually beneficial.

After completing this course,
you will be able to:

  • Organize your sales outreach efforts to expand on previous successes
  • Utilize the power of “coopetition” by working with non-competitive solutions providers
  • Employ proven best practices when asking for referrals


What people saying

“This is incredible training that anyone in the energy space should invest in.  Even the most seasoned sales professionals will benefit greatly from Mark's sales training.  Selling in 6 was the best investment I made last year. ”

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Don Arrigo

President at Energy Efficiency Pros

“Overall, I am very thrilled with the plethora of information that has been given to us and am excited to put these new tools to work in the two companies I own. We’ll grow to exponential levels. Mark was a great speaker and this was such an awesome course. I have gone to about two dozen workshops and this was the most beneficial.”

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Nebiat Habte

VP Sales at Filtration Energy Solutions

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About the Instructor

Mark Jewell

Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.