Generating More Leads Than You Need: Finding New Customers Despite Social Distancing and the Recession
$588
6 Hours
About Generating More Leads Than You Need: Finding New Customers Despite Social Distancing and the Recession
There are two secrets to generating high-quality leads in today’s challenging selling environment. First, you need to know how the headwinds of COVID-19 and the recession are affecting various market segments so that you can focus your efforts on your most promising targets. Second, you need to learn and emulate the habits of the world’s best lead-setters so you can generate a bounty of new leads without the benefit of trade shows, customer visits, and other outside sales activities that social distancing mandates have crushed. Learn the best and worst prospects to approach based on up-to-date research on how COVID-19 and recession have impacted more than a dozen market segments. Discover how top-producing lead-setters are keeping their sales teams well-stocked with hot prospects despite the challenges all sellers are now facing.
After completing this course,
you will be able to:
- Implement new and efficient ways to sell remotely and prevail despite fewer trade shows, customer visits, and other outside sales activities
- Develop video selling strategies and tactics that will improve your results when selling remotely
- Establish effective scripts for cold calls, warm calls, and even voicemails
- Optimize your own approach to cold calling by first understanding why you would accept an incoming cold call
- Research your targeted market segments, organizations, and prospects in advance to make cold calls “warmer”
- Compose the perfect opening lines for your cold calling campaigns
- Understand how attitude, smile, tone, and other factors impact your success when generating leads
- Demonstrate confidence when addressing common objections encountered when cold calling
- Determine ideal lists of prospects to cold call or warm call using proven techniques for doing so
- Create emails with confidence using effective subject lines, closings, and postscripts
- Employ the most useful sales performance metrics to measure both individual and team performance