Format: Online, industry-specific digital knowledge database.
Subscription-based service: Subscription renews 365 days from initial purchase, barring cancellation.

Gold membership provides all of the benefits of Silver Membership PLUS access to our Segment Guides™ online/on-demand research tool.  It delivers industry-specific intelligence that helps reframe the benefits of energy projects so that they can be measured with the yardsticks that your prospects are already using to measure their own success.  These insights can be used to open new conversations with prospects or revitalize stalled ones.

Connect the dots, capture your prospects’ attention, and focus on “why” they absolutely need what you’re selling by really doing your homework and taking a market segment-specific approach to sales.  Focusing on the most promising prospects and presenting those targets with the most compelling value propositions are two hallmarks of sales professionalism.  Selling Energy’s new Segment Guides™ online research tool will give you a leg up on the market segments you’re targeting.  You’ll learn each segment’s unique jargon and yardsticks, see sound bites documenting important non-utility-cost financial and non-financial benefits, discover more sources to explore for even deeper industry insights, and much more.

Pricing Levels:

Since licenses may not be shared, our fee tiers are based exclusively on a per-user model. However, the cost per user varies according to the size of the company an individual is associated with, so volume discounts are built in to accommodate large organizations purchasing multiple licenses.

  • Individual User: Just $49 per month, billed annually at $588. No monthly payment option.
  • Small Business:* (up to 5 licenses): Annual fee $2,646 for 5 licenses. Monthly fee of $49 per person ($245 per month for 5 users).
  • Starter:* (up to 25 licenses): Annual fee $7,830. Monthly fee $29 per person ($725 per month for 25 users).
  • Professional:* (up to 50 licenses): Annual fee $11,880. Monthly fee $22 per person ($1,100 per month for 50 users).
  • Enterprise:* (up to 75 licenses): Annual fee $14,400. No monthly payment option.
  • Premier:* (up to 150 licenses): Annual fee $23,400. No monthly payment option.

Companies paying their annual fee all at once enjoy a 10% savings over users making payments on a monthly basis; annual costs shown above already reflect this discount. All levels also include Silver Membership benefits (Mastermind Group) for no additional charge.

*Interested in purchasing access to the Segment Guides for a group or team?  Contact us at 415-814-3744 or info@sellingenergy.com. We will be glad to answer your questions and help process your payment.


With your Gold membership, you’ll have access to this digital database containing a trove of insights, examples of compelling non-energy benefits, and other important talking points for over two-dozen segments:

Segment Guides Currently Available:

  • Commercial Real Estate
  • Dairy (new!)
  • Data Centers
  • Electrification (new!)
  • Government
  • Grocery (new!)
  • Healthcare
  • Hospitality
  • K-12 Schools
  • Manufacturing
  • Public Assembly
  • Restaurant
  • Retail
  • Water Distribution/ Wastewater Treatment
  • Bonus: Digits to Widgets downloadable worksheet

Segment Guides Planned:

  • Advanced Manufacturing
  • Agriculture
  • Biotech/Laboratories
  • Colleges/Universities
  • Food Processing
  • Livestock
  • Parking Garages/Lots
  • Residential
  • Senior Living
  • Service Retail
  • Small/Medium Size Businesses
  • Warehouses & Cold Storage

Available online 24/7/365, the Segment Guides will empower you with the information needed to open new conversations (or revitalize old ones) so that you capture your prospect’s attention and get everyone on the decision-making chain excited about your project!

This powerful Online Resource empowers Energy Professionals to Transform their Sales Approach!

Imagine how many more of your prospects would say “Yes!” if you had industry-insider knowledge at your fingertips, to effectively connect-the-dots between your project and their bottom line. Whether you’re selling your solution to a grocery store, hotel, hospital, or office, the Segment Guides database arms you with the insider intelligence, business acumen, and confidence you need to get into the mindset of your customer, so you can reframe your project’s benefits in ways that they will actually care about.

Energy Sales Professionals know that instead of talking about kW, kWh, or therms, they need to talk about three key categories of benefits: utility-cost financial, non-utility-cost financial, and non-financial. Most sales people unfortunately just focus on utility-cost savings – even though quantifying other financial benefits may be 10x or more the value of the energy saved.

Which would you rather talk to your prospect about – a $10,000 annual energy savings or $100,000 gained from reduced scrap rates?

The Segment Guides will allow you to get into the mindset of your prospect so you know what factors drive their decision-making, revenues, and profits. Selling Energy combines the countless insights and anecdotes uncovered while coaching thousands of energy professionals how to sell their solutions more effectively and research sourced from industry, academia, and government. Each Segment Guide includes relevant background information, profitability margins, key business drivers, examples non-energy benefits, and much more.

If you have questions or need assistance, contact us at 415-814-3744 or info@sellingenergy.com.

Terms & Conditions: 

In order to purchase this product, you must first agree to our Terms and Conditions. Feel free to read the full text of this agreement here prior to purchasing this content. As additional industry Segment Guides are released, current subscribers will have immediate access to new content.