Format: Online, industry-specific digital knowledge database.

This powerful Online Resource empowers Energy Professionals to Transform their Sales Approach!

Imagine how many more of your prospects would say “Yes!” if you had industry-insider knowledge at your fingertips, to effectively connect-the-dots between your project and their bottom line.

Whether you’re selling your solution to a grocery store, hotel, hospital, or office, the Segment Guides database arms you with the insider intelligence, business acumen, and confidence you need to get into the mindset of your customer, so you can reframe your project’s benefits in ways that they will actually care about.

With your membership, you’ll have access to this digital database containing a trove of insights, examples of compelling non-energy benefits, and other important talking points for over two-dozen segments:

Segment Guides Currently Available:

  • Commercial Real Estate
  • Dairy (new!)
  • Data Centers
  • Electrification (new!)
  • Government
  • Grocery (new!)
  • Healthcare
  • Hospitality
  • K-12 Schools
  • Manufacturing
  • Public Assembly
  • Restaurant
  • Retail
  • Senior Living (new!)
  • Water Distribution/ Wastewater Treatment
  • Bonus: Digits to Widgets downloadable worksheet

Segment Guides Planned:

  • Advanced Manufacturing
  • Agriculture
  • Biotech/Laboratories
  • Colleges/Universities
  • Food Processing
  • Livestock
  • Parking Garages/Lots
  • Residential
  • Service Retail
  • Small/Medium Size Businesses
  • Warehouses & Cold Storage

Energy Sales Professionals know that instead of talking about kW, kWh, or therms, they need to talk about three key categories of benefits: utility-cost financial, non-utility-cost financial, and non-financial. Most sales people unfortunately just focus on utility-cost savings – even though quantifying other financial benefits may be 10x or more the value of the energy saved.

Which would you rather talk to your prospect about – a $10,000 annual energy savings or $100,000 gained from reduced scrap rates?

The Segment Guides will allow you to get into the mindset of your prospect so you know what factors drive their decision-making, revenues, and profits.

Selling Energy combines the countless insights and anecdotes uncovered while coaching thousands of energy professionals how to sell their solutions more effectively and research sourced from industry, academia, and government. Each Segment Guide includes relevant background information, profitability margins, key business drivers, examples non-energy benefits, and much more.

Available online 24/7/365, the Segment Guides will empower you with the information needed to open new conversations (or revitalize old ones) so that you capture your prospect’s attention and get everyone on the decision-making chain excited about your project.


Since licenses may not be shared, our fee tiers are based exclusively on a per-user model. However, the cost per user varies according to the size of the company an individual is associated with, with volume discounts built in to accommodate large organizations purchasing multiple licenses. Companies paying their annual fee all at once enjoy a 10% savings over users making payments on a monthly basis; annual costs shown below reflect this discount. All levels include membership in the Selling Energy Mastermind Group for no additional charge.

Individual User: Annual fee $588. No monthly fee option.

Small Business* (up to 5 licenses): Annual fee $2,646 for 5 licenses. Monthly billing cost $49 per person ($245 per month for 5 users).

Starter* (up to 25 licenses): Annual fee $7,830. Monthly billing cost $29 per person ($725 per month for 25 users).

Professional* (up to 50 licenses): Annual fee $11,880. Monthly billing cost $22 per person ($1,100 per month for 50 users).

Enterprise* (up to 75 licenses): Annual fee $14,400. No monthly fee option.

Premier* (up to 150 licenses): Annual fee $23,400. No monthly fee option.

*Interested in purchasing access to the Segment Guides for a group or your team? 

Call us at 415-814-3744 or email us at info@sellingenergy.com. We will be glad to answer your questions and help you set up a payment.

Terms & Conditions: 

In order to purchase this product, you must first agree to our Terms and Conditions. Feel free to read the full text of this agreement here prior to purchasing this content. When additional industry Segment Guides are released, current subscribers will have immediate access to all new content.