Format: Online, on-demand streaming.
Length: ~ 2.25 hours.

Benchmarking can be a valuable way to convince prospects of the need for your services.  It can help you prove that past retrofits have produced real savings, even if utility bills increased in the wake of the project (due to changes in utility rates, occupancy patterns, weather or other factors).  Benchmarking can also be a great “cross-selling” opportunity in the context of both existing and prospective customer relationships.  Moreover, the potential to offer benchmarking services for a fee extends far beyond the borders of the state.  Communities across the US have started mandating energy-performance benchmarking.  Many buildings require the assistance of third parties to help them comply with these regulations.  Since one can benchmark a building remotely, entrepreneurs, architects, engineers, and other professions are well positioned to provide these services wherever such requirements exist.

Who should attend:

Entrepreneurs, architects, engineers, energy consultants and others who are interested in providing benchmarking services to a wide variety of communities where benchmarking requirements exist.

Learn to:

  • Provide benchmarking services for a fee, including strategies for marketing and pricing your services and developing a workflow to facilitate cost- and time-efficient benchmarking activities.
  • Troubleshoot the all-new ENERGY STAR® Portfolio Manager® tool in the context of a wide variety of building types.
  • Produce reports that are of maximum use to your benchmarking clients.


  1. Introduction: What are you Really Selling?
  2. Benchmarking Business Models
  3. Assessing Your Capabilities
  4. Maximizing Portfolio Manager
  5. Fine-Tuning Service Delivery
  6. Finding the Best Prospects
  7. Communicating Effectively
  8. Cross-Selling and Up-Selling

Explore regional Benchmarking ordinances using this EPA Policies and Programs map.

Below find an interactive summary of national, state, and local efforts that use EPA’s ENERGY STAR Portfolio Manager to improve energy efficiency in commercial buildings.

Explore regional availability of Energy Data for Benchmarking using this interactive EPA Utilities map.

Below find an interactive summary of electric and gas utilities which offer Web Services data exchange programs to facilitate use of EPA’s ENERGY STAR Portfolio Manager to improve energy efficiency in commercial and multi-family buildings.

Additional EPA Resources:

Top Ten reasons to earn the ENERGY STAR

The value of ENERGY STAR Certification

Terms of use:

Registration is for a license to use these online course materials on a PER-PERSON basis for one year.  Access by unlicensed registrants is strictly prohibited.  As the licensed registrant for this training, you are accountable for any illegal distribution of course content including sharing your log-on information with others, group viewing, posting copies of this material on the Internet or on a company server or intranet, and any other form of unauthorized sharing.  If you need help registering people for this course or using these training materials for your team, please email info@sellingenergy.com so that everyone may be properly registered. All training materials are covered by U.S. Copyright law and under the Digital Millennium Copyright Act.