If you’ve attended one of my sales trainings or are a frequent reader of my blogs, you’ve likely heard me talk about crafting the perfect elevator pitch. An elevator pitch is a concise statement that grabs the attention and communicates values, ideally leading to a next step.
Every efficiency sales professional should have a handful of elevator pitches prepared, each one customized for a specific audience type. Here are some tips to keep in mind as you prepare your elevator pitches:
Your elevator pitch should be:
-Short and to the point
-Memorable
-Interactive (allows you to say something and pause for a response, or say something and ask a question)
-Conversational
Your elevator pitch should NOT be:
-A speech
-A soliloquy
-A pitch (in the traditional “sales pitch” sense)
-Longer than 15 seconds
Avoid fluff words that don’t really mean anything:
-“Finest”
-“Established”
-“Foremost”
-“Leading”
-“Pioneering”
-“Original”
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