It doesn’t matter how many great ideas you have – unless you are able to communicate your ideas effectively, you might as well not have them. People who communicate well, do well. You have to be an effective and persuasive communicator in order to make something happen.
In the energy sales setting, you have to sell your ideas.
Hubspot published an article that examines eighteen skills the best salespeople share. If you find yourself having trouble demonstrating the value to your prospect, I highly recommend reading this article and working on these habits of effective reps.